Understanding Media Production in Short
Understanding Media Production in Short
Media is the means or channels through which information flows from the sender of information to the intended receiver. When the communication meant for a larger group of people, media assumes the role of mass media and serves as a channel of general communication, information or entertainment in society. Example include Newspaper, Radio, Television, Film and Internet.
in the Indian context the advent of satellites broadcasting in early 1990s led to a boom in the birth and growth t=of news and entertainment channels.
Media can be broadly classified into two types:
- Traditional Media are forms of media that have existed since the prehistoric times such as painting, dancing forms, theater, books puppetry etc.
- Non Traditional Media are modern form of media that emerged during or after the Industrial Revolution. Examples include Radio, Television Films and New and still emerging forms such as internet and Mobile.
Media Production follows the same cycle as any other industrial production, where an input undergoes as production process to result in an output meant for mass communication. The starting point for media production is an IDEA. To convert an idea into a film or television programme, you need to develop it into a script. A script can be the outline of the idea,a fully developed story or a full blown screenplay with scenes, action and dialogue of each scene. This phase of media production is called the development stage of the project.
Ideas, especially original ideas, are the core of films and as essential part of the film making process. So they need to be protected from plagiarism whether intentional or co incidental. Mumbai based writers can become members of Film Writer Association (FWA) and register ideas with it. Other states too have similar such associations to safeguard the fights o artist and writers. The FWA membership procedure is simple and the registration fee is nominal about one rupee per page of the script. Though registering with FWA does not grant copyright to your work, it certainly gives your work a record date, which can be useful in case of legal proceedings.
Like Story Ideas, titles too should be registered. One can register titles with the Association of Motion Picture and Television Programme Producers (AMPTPP) and the Indian Motion Picture Producer’s Association (IMPPA). To Register titles, you need to be a member of these Mumbai based associations by paying nominal fee.
The see your Idea convert into film you need to pitch it to producers and financiers. Before pitching you should develop the idea into a full story. TO deliver a winning pitch, highlight your passion for the idea and present it with conviction.
Producer is the person involved in all stages of production right from development to distribution. Irrespective of the situation, Producer is the most important person, who handles the crew and is responsible for tying all the film making process together and ensuring the film is completed in time, distributed well and released on a viable date.
Before you approach a producer with your pith, it is advisable to pretest your idea. You can first pretest your idea with like minded friends, if the reactions are favorable, you can try it out with some acquaintances.
Producers usually finance film with:
- Their own money
- Advances from distributors
- Advances from financiers against financing agreements
- Money made from sale of music rights
When you approach a financier , be it equity participants, lenders, syndicators, co producers, distributors, financial institutions, completion bond companies for funding, you nee to provide them with a film finance package and orally present the merits of you r concept. This involves a series of tasks right from pre-qualifying financiers depending on you funding needs fixing appointments and providing an oral presentation.
While approaching financiers, remember that a financier producer tie up is a mutually beneficial deal. Of course, a financier investing in a project will concerned with tow aspects- timely repayment of funds and returns on investment.
Bear these pointers in mind when you work on you presentation and film finance package. While what matters the most is the concept, it is important to be professional in the situation by dressing appropriately, expressing your conviction about the idea and supply any negative information beforehand so that the financier doesn’t feel that you are trying to hide something under your carpet. Most importantly, anticipate questions about the project and finances from the fancier and be prepared with answers for such question.
You oral presentation should include a comprehensive view of your background and that of the proposed project. It should also throw light on you r repayment and financial plans.
A film finance package plays a major role in getting financiers to fund a project. Thus, it should be complete and include sufficient details of all aspects of you production without dragging it to long. An ideal film package should include the following sections:
Cover Sheet: This is the first page and should include basic information about the film project such as contact person, date of fund request , estimated film budget and statement of confidentiality.
Summary: Describe the film and specify the budget requested state how the loan/investment will be repaid and identify collateral, if any. All these details should be included in not more than two pages.
Description of Production Entity: This should include current and future prospects of the entertainment industry with special focus on development of revenue sources. It should describe the market for the produce present production activities of the production houses future plans and relationship with suppliers.
Production Team Details: This section acquaint the financier with your team including key people and other details such as personal financial statements and personal insurance.
Financial aspects: This should discuss financial status and history of the production house and details of the justification of investment/loan.
Financial Statements: This will include a current balance sheet and income statement. These statements will explain your production entity’s present financial situation to a financier/lender.
Supporting Documents: This section should have organization papers for you production entity , letter of intent and or agreement, budget, details of literary property acquisition agreements and copyrights, distribution agreements, letters of credit and or letters of intent form other financiers and or distributors and insurance policies and or any other documents related to important legal commitments.
Some other funding sources include:
- National Film Development Corporation
- Equity Market/ The IPO Rout
- Bank Finance
Television industry in India has grown leaps and bounds since 1990s. Pitching a concept for a TV show or drama in pretty much the same as pitching for films. The only difference being that pitching for TV shows happens at many levels starting from the channel’s development executive to the executive producer and finally to the programing head.
Once you idea is approved by channel head you need to produce a pilot episode. Production a pilot episode is a financial risk, as there are chances of your idea going reflected even at this stage. After you idea gets a go ahead for production, you need to produce a bank of episode. It is a good idea to contact a producer for production of pilot and the stock episodes, as it involves huge sums of money and it usually is some time before you get your payment form the channel.
By S3 Cine Production Google Profile